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Should Men’s Products Fear a Woman’s Touch? — HBS Working KnowledgeSee on Scoop.it - Social Media
Recent research shows that loyal customers often get upset when a brand associated with men expands to include products perceived as feminine. Senior Lecturer Jill J. Avery discusses the problem of gender contamination.
"Brand meaning is cocreated," Avery says. "Everyone in the culture has a say about what a brand means, not just the company that owns it."
Why men don’t buy Diet Coke, but now will buy Coke Zero - no cooties!!
See on hbswk.hbs.edu
Coin: a step closer to getting rid of my walletSee on Scoop.it - Social Media
"Coin is a connected device that can hold and behave like the cards you already carry. Coin works with your debit cards, credit cards, gift cards, loyalty cards and membership cards. Instead of carrying several cards you carry one Coin. Multiple accounts and information all in one place."
This looks really interesting, but riases some questions - will retailers accept it with no sidniture strip? Can the waiter change which card is being used after you hand it over? What is the security like on both loading the cards onto the Coin and storing them within Coin?
Be really good if they can get it released and it is secure enough - ditch the thick purse!
See on onlycoin.com
To be honest I can’t decide if I like these or not. The glasses look a kind of large and ugly, so unless I already wore glasses I wouldn’t buy. But they are way cheaper than Google Glasses.
I think I like a smart watch idea way more than this - its nice I can change the slides in my presentation via the glasses, but I am going to look a complete dork doing it!!!
25 Years Of Technology Evolution [INFOGRAPHIC] - AllTwitterSee on Scoop.it - Social Media
Before Twitter, there was Facebook. Before Facebook, there was Napster. Before Napster, there was Google, and Amazon.
In this infographic, UK IT provider Insight examines the past 25 years of technology evolution, beginning with the creation of Microsoft Office in 1989 and ending with 2013′s Internet Protocol version 6 (IPv6) launch.
Oof, I feel old now! I can hardly remember what I did on a PC before the internet was available and yet I was always on them!
See on mediabistro.com
Five ways IT can prepare for wearable devices at work - Network WorldSee on Scoop.it - Social Media
The idea of Mobile Application Management (MAM) instead of Mobile Device Management(MDM) makes much more sense when peoples smartphones are so much more a personal device then purely a work device. Wearables will just make this area even more gray. Either way, companies doesn’t want to lose confidential information, but neither do employees want to share personal information with the company!
See on m.networkworld.com
Avoiding dodgy marketing dialogues – It’s all about the data - TRILLIUM SOFTWARE INSIGHTSSee on Scoop.it - Data Quality
by Nigel Turner, VP Information Management Strategy, Trillium Software I am not always the most sociable of people. But when walking into town last weekend, a friend of a friend bumped into me.
Doesn’t matter how fancy your CRM or analytics systems are, if the underlying data they use is bad then so will the results they give you!
See on blogs.trilliumsoftware.com